Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a complementary strategy to increasing your web site's visiblity and traffic. This strategy is aimed at improving the business related results of your web site once traffic arrives there. As a component of both search engine marketing (SEM) and web usability, CRO employs usability analysis to determine how web searchers are interacting with your web site conversion funnel, followed by recommendations for improving user experience and conversion rate. TDK's SEM and usability specialists will evaluate your conversion funnel and identify areas for improvement, such as:

• Broadening your conversion funnel in order to drive more qualified leads into your conversion pipeline
• Search query refinement in order to improve keyword targeting and drive traffic which is more likely to convert
• Improving your landing pages to increase pages viewed per visit and time on site, reduce bounce rate, and more effectively move users into your conversion pipeline
• Improving your conversion path to reduce exits from your conversion pipeline
• Optimizing your conversion pages in order to increase conversion rate

TDK starts by first identifying the business goals of your web site, enabling the design of a comprehensive conversion optimization plan to deliver the desired business results. To learn more about conversion rate optimization, or for a no cost assessment of how TDK can help your firm, contact us here. TDK's conversion rate optimization services are available in both staff augmentation and outsourced project delivery models.