Without question, Digital Marketing (DM) and Search Engine Marketing (SEM) are integral parts of modern business success. Organizations of all sizes and industries rely on the Internet and email to drive sales, in addition to traditional advertising like radio, television, newspapers and magazines.
SEM is a results-driven discipline which focuses on visibility of websites on search engine results pages through optimization and advertising. Search Engine Optimization (SEO) strategies focus on the "organic" ranking of the website, utilizing content, keywords and coding of the website to increase its ranking with prominent search engines such as Google and Bing. The counterpart to SEO is Pay-Per-Click (PPC), where organizations pay a fee each time their ad is clicked on a particular site. Companies should assess their marketing requirements, review previous online campaigns and research customer behavior through analytics to determine the best mix of SEO and PPC for their organization.
In addition to SEM, there is an ever-broadening selection of marketing tools available in the digital space. Social media marketing capitalizes on communities such as LinkedIn, Facebook and Twitter for online word of mouth marketing. It gives an organization's existing customers an easy way to spread the word about them, creating new audiences for the organization. Email marketing campaigns give companies the opportunity to share content with their target audience to build credibility and share their knowledge on topics that are important to the audience. Display advertising, once exclusive to print media such as newspapers and magazines or billboards, has expanded to web pages, including banner ads.
The Digital Marketing Specialists at TDK Technologies focus on the client first in defining the approach and strategy for a DM campaign. Understanding the organization's key differentiators, public persona and target market helps TDK identify the best course of action to define the appropriate mix of DM and SEM tools to be used for that organization. By utilizing the client's unique set of requirements, reviewing any current/historical campaigns and initiatives and researching customer behavior through analytics, TDK Technologies develops and executes comprehensive digital and search engine marketing strategies.