Get “more” from your website.
The true measure of success for any site isn’t the number of visits. It’s the number of conversions, i.e. how many prospective customers are navigating through the content to take the desired action. So the first step in evaluating your site is deciding exactly what you want it to do for you – develop leads, generate online orders, etc.
Once you’ve determined what qualifies as a conversion, how do you then optimize your conversion rate? Through Search Engine Marketing (SEM), a form of Internet marketing that promotes websites by increasing their visibility to search engines such as Google, Yahoo, Bing, etc. The two main components of SEM are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).
SEO is considered the more “organic” of the two as it uses the content of the site itself while considering what people are searching for to improve search engine rankings. To maintain their SEO positioning, sites must consistently be evaluated and refined as search engines continue to update their algorithms for measurement, and competitors are always looking for ways to improve their rankings.
PPC is a more forced or “inorganic” tool in which ads are placed on search engine result pages next to or above the SEO results. These advertisers then pay their host only when their ad is clicked. Search engines typically auction keyword phrases that are relevant to the target customer for sponsored links, usually at a fixed price per click.
Which begs the question: to continually get more from your website, which is more important, content or keywords? The answer: Yes. It’s important to strike a balance between using a variety of keywords that direct the right people to your site, and providing content that is interesting and engaging enough to convert them once they’re there.
The web analysts at TDK Technologies are ready to help you optimize your conversion rate by collecting, analyzing and reporting Internet data to determine who is using your site and why. These results can then be applied to recommendations for improving your site, along with SEM campaigns designed to get the desired people and the desired results. Since 2001, our “business-first” approach to technology has gained us a strong reputation for delivering the solutions you need in a language you understand.