You want to fill your sales pipeline with qualified leads from your web site, but online marketing can be a perplexing challenge. Search engine optimization (SEO) is a highly effective form of inbound marketing, but only when practiced by those who understand the industry and make good on the committment to stay abreast of a search engine environment in constant flux. As opposed to forms of passive outbound online marketing, web searchers are actively engaged in seeking information about the types of products and services your business provides. Search engine traffic is the most likely form of online traffic to generate a steadily growing stream of sales ready leads. However, this is only true for traffic generated through SEO aimed at delivering business results. The industry is saturated with SEOs who guarantee top 10 rankings. While some may be able to deliver increased visibility and cheap traffic, few take the time to get to get to know the desired results of your business. Fewer still possess the ability to accurately identify your target audience and the keyword set which can drive them to your web site. TDK's business first approach combined with the ability to keep up with technological change differentiate it in the SEO marketplace. TDK SEO specialists will take a comprehensive approach to your SEO campaign utilizing the following proven process:
- Getting to know your business and the goals for your web site
- Performing a complete audit and baseline analysis of your web site and online marketing presence
- Researching the keywords most likely to generate ROI for your business
- Analyzing and optimizing the HTML tags on your web site
- Analyzing and optimizing the content of your web site
- Recommendations for new content creation and SEO copywriting
- Researching and acquiring the most valuable links to your web site
- Optimizing the anchor text of your existing and new inbound links
- Analyzing and optimizing your web site source code and template files
- Analyzing and optimizing your information architecture to maximize crawlability and the flow of ranking potential
- Normalizing your URLs, directories and filenames
- Optimizing your search listings to maximize click through rate (CTR)
- Web site usability analysis aimed at keyword refinement and landing page optimization
- Identifying and tracking important metrics and key performance indicators (KPIs)
- Feedback and control of SEO campaigns based on changes in the search marketing environment, SEO metrics, KPIs and needs of web site stakeholders
SEO can build a sustainable, cost effective and organically growing traffic presence for your business. To learn more about SEO, or for a no cost assessment of how TDK can help your firm, contact us here. TDK's SEO consulting services are available in both staff augmentation and outsourced project delivery models.