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SEO Specialist

The SEO Specialist improves the volume and quality of traffic to a web site generated via "organic" searches, and ultimately search engine related business results. They study the desired results of the web site and improve them by employing strategies such as keyword analysis, page optimization, site architecture analysis and link building.

Search Engine Optimizers often take an approach which goes beyond concentrated efforts to increase organic search traffic. Pay Per Click (PPC) management and other Search Engine Marketing (SEM) strategies may be used. When done correctly these strategies can not only complement organic traffic, they can increase it.

Search Engine Optimization (SEO) is often seen as an attempt to increase the rankings of a web site in the search engines, but a more holistic approach is required to maximize the benefits of a web site's interaction with search engines. The most successful Search Engine Optimizers (SEOs) employ some or all of the following tactics:

  • Working with web site stakeholders to determine the desired business results
  • Keyword research and refinement
  • HTML tag optimization
  • Content optimization
  • Content creation
  • Link building
  • Source code optimization
  • Site architecture optimization
  • URL, directory and filename normalization
  • Conversion optimization
  • Search listing optimization
  • Internet advertising optimization (including PPC and banner ads)
  • Social Media optimization
  • Formulating and testing hypotheses which explain search engine and search user behavior
  • Identifying and tracking important SEO metrics
  • Adjusting SEO strategy based on feedback from SEO metrics and web site stakeholders

If your organization is in need of search engine optimization, search engine marketing, or broader IT management solutions, TDK Technologies can help you achieve your objectives by leveraging our SEO/SEM specialists, IT managers and analysts in staff augmentation or project outsourcing models. To explore a mutually beneficial business opportunity, contact us here.

If you are a SEO/SEM looking for employment opportunities with an IT management market leader, please submit your resume here.