SEO Specialist

The SEO Specialist improves the volume and quality of traffic to a web site generated via "organic" searches. They study the desired results of the web site, and employ keyword strategies and site restructuring to make the site more accessible to the search engine spiders that return information for indexing.  Pay-per-click strategies and other Search Engine Marketing (SEM) strategies may be used, as well. 

The SEO Specialist monitors performance of the site over time, adjusting the SEO strategy based on availability of additional information.