Visual Designer

The Visual Designer is responsible for the look-and-feel of the application.  More than just building a "pretty" interface, the designer must incorporate ease of use for the application user.  Elements including text, forms, graphics, audio and video must all be evaluated for appropriateness in a particular design. 

The Visual Designer may  have development skills (HTML, Flash, etc) for rendering their design, or may create wireframes of the design for a development team to build.