Web Analytics Specialist
The Web Analytics Specialist collects and analyzes internet data in order to optimize web site usage. The analysis may assess the web site's off-site performance, such as the volume of traffic and click through rate (CTR) from a web site's search engine listings and web advertisements, or the on-site performance, such as visitor bounce rate, time spent on site, conversion funnel analysis and other behavioral metrics of web site users.
Web Analytics is an important tool for collecting and understanding data about a website or web application's online experience and thus is often utilized by business, marketing and technology analysts to improve online performance. Web analytics specialists work with these analysts in order to determine what sort of information they desire to track.
Web Analytics software can serve a wide variety of purposes such as:
- Tracking the volume of online traffic
- Tracking the sources of online traffic
- Tracking the behavior of users on a site
- Tracking the behavior of users off site
- Generating competitive intelligence
- Tracking web server performance
Web analytics is an essential part of performing the following types of analysis:
- Traffic Analysis
- E-Commerce and Transactional Analysis
- Usability Studies
- Analysis of user submitted information
If your organization is in need of web analytics or broader IT management solutions, TDK Technologies can help you achieve your objectives by leveraging our web analytics specialists, IT managers and analysts in both staff augmentation or project outsourcing models. To explore a mutually beneficial business opportunity, contact us here.
If you are a Web Analytics Specialist looking for employment opportunities with an IT management market leader, please submit your resume here.
