Prior to this project, Seventh Wave's website was a static HTML website that summarized services of the firm and highlighted the scientists that supported those services. In order to make changes to the prior site, Seventh Wave needed to forward requests to the web developer for a fee. Few changes were made and the site became very stale and dated. The marketing focus centered on converting the prior site into an information portal that would improve communications, generate new business, and meet the changes of an evolving marketing paradigm. Beyond the added functionality, Seventh Wave wanted to refresh the "look and feel" of their website and gather information about what was of interest to site visitors. In addition, they desired a Content Management System (CMS) to provide the ability to modify and add content to the website without engaging a vendor.
The results have been very impressive to date. TDK installed and configured Drupal CMS; developed, tested and published all the web pages on the hosting vendor's servers; and all completed in seven weeks. The marketing value quickly became apparent. Over the past 12 months, the client has built numerous subscribers, is listed first in two Google categories, and received over 4 requests for scientific projects that resulted in 3 paid projects.