There is a major shift in consumer media consumption and usage, representing a move to anything and everything mobile. This includes mobile-centric social networks, mobile video, and mobile location based services. Companies involved with one or more of these are well positioned to take advantage of this massive shift that is happening. Those not thinking about mobile applications will be left behind the mobile stampede.
Technology, applications, and business models are changing as a result of this shift. How organizations view the opportunities and capitalize on this shift are at the forefront of strategic thinking of most companies today.
A recent report from BI Intelligence, Business Insider’s subscription research service, explores mobile trends:
- Mobile usage is at an all time high. U.S. consumers now dedicate one-fifth of their media consumption time to mobile. That's a share five times greater than in 2009.
- Consumers are spending as much time on mobile as they are in the traditional online category, which includes all activity on desktops and laptops.
- Mobile was the only media type to grow in total U.S. consumer minutes spent per day from 2010 to 2012.
- In the course of 2013, tablet shipments have grown 83% while PC shipments dropped 13%.
- Not only are consumers watching more videos on mobile devices overall, they're also staying on their mobile devices for longer periods of time while watching.
- The 219 million mobile-only users now make up close to 20% of Facebook's total user base, and Pinterest’s U.S. mobile-only user base grew 28% reaching 18.3 million in June 2013.
- Tablets and smartphones now account for 26% of all local search traffic.
Businesses seeking to capitalize on these trends are faced with the challenge of understanding the diverse and constantly changing mobile habits and preferences of consumers and target markets.
Effectively reaching your mobile audience is no longer as simple as selecting your target platform, developing the application and deploying. The rapid changes in device adoption and user behavior have significant impact on the mobile development process. In particular, increased emphasis is required during the planning phase of the project. In order to ensure a viable long term mobile strategy is in place, businesses cannot overlook the importance of this part of the mobile lifecycle.
There are many considerations that contribute to the success of your mobile application project. Consider the following:
- Find a mobile application development company that understands your business goals first.
- Find a group of experts who can design and develop an application to meet the overall business requirements.
- Find a company to provide technology leverage, which outperforms competitive applications. Take advantage of the resources available from a focused company to achieve your goals faster and more efficiently. You don’t have to do it alone.
- There is not enough mobile developer talent to feed consumer and enterprise demand for applications. That's where a mobile application development company comes in to play.
Companies, like TDK Technologies, providing mobile application development services, allow organizations to take advantage of these unprecedented shifts in mobile usage. How does it fit in your strategy to achieve your business objectives?